Scaling Your Impact to New Cities
Scaling your nonprofit organization beyond your existing network and client base can be daunting. Not to mention, even figuring out where to start can be a massive challenge.
Where will new donors or new clients come from? Who do you need to hire to support the scale? Is the current infrastructure sufficient? Should I scale geographically, program selection, client type, or in some other way first? Where's the lowest hanging fruit?
This is a common challenge and is about doing three different things in parallel -- 1) creating a funnel or pipeline of new markets, clients groups, products, or cities to consider, 2) determining the best way to reach that new market, and 3) creating a forecast around success to know what the budget should look like for the larger, scaled organization.